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Case Studies

Project: Next Generation Website Redesign of Washington.org
Client: Destination DC (Formerly WCTC)

Project Background:
Although the project was part of a major organizational re-branding campaign, the website re-design and development project needed to address the following:
  • Increase demand for Washington, DC as a travel destination for leisure and conventions.
  • Increase site traffic (from current monthly average visitation of approx. 500,000) by developing new audience segments and motivating repeat visitation.
  • Increase conversions and generate more bookings through ARES booking engine in concert with WCTC promotions.
  • Increase user registrations for WCTC's consumer e-mail database (~122,000 e-mail addresses).
  • Enhance usability and provide more "sticky" content to increase visitors' length of stay and expenditures in the city.
  • Firmly establish washington.org as the trusted source for Washington, DC travel information.

Solution Provided by DataNet:
  • Designed a "new-generation" website that included rich media content on a commercial grade Content Management System (CMS), integrated to the ARES reservation system, D3000 customer relationship management system, and The Map Network maps of Washington, DC.
  • Section 508 Compliance
  • Deployed Multi-language content
  • Created a feature-rich website from content and commerce perspective
  • Added Web 2.0 capabilities that include user generated contents and some desktop applications for marketing and campaigns to make the site "sticky" for visitors and create online communities
  • Currently in the process of enabling the "wireless" and PDA accessible version of the website.

Special features of the Project:
  • Navigation designed for 3 types of customers
  • Community Features
  • Well defined SEO strategy
  • Rich Media
  • Content Translation and Multilingual Support
  • Content Aggregation
  • Content Tagging
  • Ad Serving

 

 
 

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PROJECT PORTFOLIO

Next Generation Website for Washington.org DataNet releases CMS-driven Web 2.0 Website





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NEWS & PRESS RELEASES

07/06/2011
DataNet partners with Purvis Systems


PURVIS Systems, Inc. has been awarded a $2.63 million contract by the District of Columbia to implement the PURVIS Fire Station Alerting System™ (PURVIS FSAS™). DataNet is the systems installation and maintenance partner in this contract. 
04/15/2011
DataNet wins the prestigious IES Web Related Research and Dissemination Services contract from the Department of Education


This a 15 month contract valued at $605 K, to provide Web Usability and User Experience research based Website Redesign and Information Dissemination Services for the Institute of Educational Sciences (http://ies.ed.gov/).   
02/28/2010
DataNet moves to a Location


DataNet Systems moves to new location
07/29/2008
DataNet releases new DC Elections Board Website


The new DC BOEE website is designed to allow more interactivity with citizens and allow its citizens to more easily access and retrieve the information that they need.
07/15/2008
DataNet Moves toward CMMI L3 Certification


DataNet Systems has kicked off its CMMI Level 3 certification process after having been certified at Level 2 in November 2005.
04/02/2008
DataNet Launches Destination DC’s Next Generation Website


DataNet Systems Corp., a boutique IT services firm specializing in web development, launched the new www.washington.org, the "Next Generation" website of Destination DC.
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